• Growing an Urgent Care Business

    blood pressure cuff on woman suffering heart palpitationsIf you own an urgent care business and it is doing well, then you are probably thinking about ways you can grow that business. We’ve seen rapid growth in this industry over the past couple years, but that’s not a guarantee that this growth will continue or that any expansion efforts you make will be successful.

    Yes, it is likely that the trend toward more growth for the industry will be successful. Healthy growth has been witnessed at every level of the industry, but that doesn’t mean every shot at growth has done well. There are many urgent care businesses that try to expand out into other locations near their original spot and then fail.

    It could be a problem of oversaturation or they may not be as successful as they think they are. It could be that the new location is simply poorly managed or staffed, and it doesn’t do as well as a result. There are any number of factors, but the big takeaway you should have is that expanding and growing your business, even a successful urgent care one, can be dangerous.

    You have to consider the factors that could be working against you, and you definitely have to take into account the risk you put yourself in. If you don’t have a lot of capital to draw on, and your new location does poorly to start with, will you have enough money to keep supporting it until things turn around? And what if it never turns around for that location? Will you be able to recover from that?

    You have to plan like the new location won’t do well. You really just don’t know how well it will perform until it is up and running. You can do some scouting and take surveys to see what people think about opening a new urgent care center in that area, but that’s not concrete evidence of how it will perform.

    There is definitely a push to start up as many of these centers as possible, since most of the ones that are already in place are doing so well. But if you plan to grow out your business in this way, you want to do it with care and a lot of foresight. You don’t want to risk what you already have just to try to gain some extra profit.

  • Startup Business Ideas: Mobile Services Are Red-Hot

    One of the hottest trends in both new businesses and franchising has been the growth of the mobile dent repair and mobile windshield repair industries. In our next post, we will take a look at what it takes to be a player in the business of repairing automotive body damage, but in this piece would like to explore a little bit about what it would be like to get a business off the ground in repairing and replacing automotive glass.

    how to nurture your startup business in windshield repairUnderstand that following the money is one of the most important considerations when looking into a new business. In the case of auto glass, revenue comes from a mix of insurance companies and the person for whom you actually do the work. This can mean to important things. Individuals are aggressive about shopping for the best possible price, not that insurance companies are not, but you will find yourself at a loss if you have not first looked into the rates being charged for similar services in your area.

    In working with insurance companies comes with its own issues. Often, it’s easy to get the claim approved, but waiting on payment can take an extraordinary amount of time. Some insurance companies pay promptly, but others are notorious for dragging out reimbursement. Make sure that you have an adequate warchest on hand to carry the inventory you need, not to mention pay all of your other overhead and life bills, in the early days when cash flow could be tight.

    The good side of this kind of a relationship is that it is a strategic alliance that can pay tremendous benefits once you have satisfied the insurance companies that you are a cost-effective solution for them to refer work to on an ongoing basis. Insurance companies prefer to continue using the same vendors, rather than look for every fly-by-night opportunity to save a few bucks. If you do quality work, and can establish yourself in an area, it will be long before insurance companies decide to use you whenever possible.

    Your Labor Force

    Unskilled or semiskilled labor comes with its own set of issues. Try to allocate enough pay so that your staff can be adequately trained in repair and replacement. Warranties are important in the replacement business especially, and you can lose a lot of money if sloppy technicians install glass in ways that causes leaks and associated damages.

    Also invest in back office systems that make it easy to book and remember customer appointments. Because this business relies on a lot of mobile response, you will have customers setting up times for your technicians to visit and there will be windows of opportunity in which those calls need to be made. Failure to show up will lead to aggravation and loss of future business.

    Stack up the Competition

    Finally, look online to see what the competition is in your area. If there are lots of established shops willing to do mobile auto glass repair in Greenville SC, you might want to consider looking into another area. It takes some time to build a reputation and that can be made even harder when insurance companies are already used to dealing with qualified repair shops near where you intended to begin your operation.

    However, if there is not a strong online presence from at least two or three other shops where you live, it might be just the ticket to start a windshield repair and replacement business. You can emphasize search engine rankings and even AdWords advertising to create early traffic as you establish yourself. Encourage those satisfy customers to shop online and offer reviews of the work you’ve done. Make sure that insurance companies operating in the area are made aware of those reviews so they continue to evaluate the possibility of sending claim work through your office.

  • Branding 101: Get the Customer to Sport Your Logo

    Offering free giveaways to prospects and customer is a powerful business building strategy that can result in a flood of new and repeat customers.

    It may seem counterintuitive to give away your products and services to build your business; however, people can’t resist the lure of receiving something for free. The word free, as worn out as it may seem, is still the most powerful word in marketing and has a hypnotic effect on people.

    Why Free Giveaways Work

    custom hatsThe reason free giveaways work so well is two-fold. First, prospects who test your product or service risk-free might recognize its value and continue purchasing what you offer. Or even better, your prospect will get “hooked” on your product or service and won’t be able to live without it.

    Second, because your product or service was given to your prospects as a free gift, they will feel psychological pressure to return the favor by continuing to purchase from you. This principle is called the “Law of Reciprocity,” which simply states that people naturally feel an obligation to return favors as a way of expressing their thanks.

    The Law of Reciprocity works! The Hare Krishnas raised millions of dollars in the late sixties and early seventies using this principle. In airports, the Krishnas would give away small wooden umbrellas as a free gift and would in turn, ask for a donation.

    After the donor would give their donation, they would toss the little umbrella into the first trashcan they passed. The Krishna would then pick the umbrella out of the trashcan and turn right around and give it to the next person. It worked like a charm.

    Know Your Total Customer Value Before Giving Freebies

    The key to safely offering free giveaways is to know your “total customer value” (also called “lifetime customer value”): the profit you will receive from your customer over the total length of your relationship. This figure includes not only direct business, but also the value of any referrals.

    For instance, suppose you own a dry cleaning business with an average “total customer value” of $1,250. How much money would you be willing to invest in free giveaways to acquire a new customer? $50? $100? $200?

    The answer is * yes * to all of the above. Why wouldn’t you invest $100 to gain $1,250 in profits? Coincidentally, this is why most small business owners are nervous about offering free giveaways. They don’t understand the principle of “total customer value.”

    Information – The Ultimate Free Giveaway

    Ideally, it’s best to offer free giveaways that are low cost but have a high perceived value to the recipient. Information is a great example. This is why it’s smart for small businesses to use special reports containing “insider” information as a free giveaway for new customer lead generation.

    Your special report could be a written document, an audiocassette, or a video on a subject of great interest to your target market. Videos especially have a high perceived value. A valuable reference guide that I use often is “Spencer’s Guide To Special Interest Videos,” which has over 13,000 hard-to-find videos.

    And what entrepreneur has not peddled free rulers, pens or embroidered hats at a marketing show?  This is a great way to distribute business cards and have people happily wearing you brand around town.

    Free Giveaway Case Studies

    There are a myriad of ways to offer a free giveaway and many effective types of giveaways (other than information) that small businesses can use to attract new and inactive customers. Here, several small businesses demonstrate how they use free giveaways to build their businesses:

    Case Study # 1 – Mobile Video For Hire Van

    The owner of a mobile video for hire service wrote a letter offering the use of a free rental van for four weeks. Why four weeks? To get people into a habit of using his service. The result? 19.6% redemption rate-and 65% of them went on to become regular customers.

    Case Study # 2 – Health Club

    A health club has saved a fortune on conventional advertising costs by having health food stores and sports shoe retailers give six-week free trial membership away to their customers as a special gift. The majority turned into paying members at over $500 per membership.

    Case Study # 3 – Optometrist

    An optometrist mailed a postcard to prospects offering free eye exams including four different types of eye tests (dry eye test, glaucoma test, visual acuity test, cataract test) to patients they hadn’t seen in two years. The optometrist grossed an extra $10,000 in two days and the phone rang off the hook, non-stop.

    Case Study # 4 – Oil and Lube

    An oil and lube center offered a free tire rotation, oil change, and fuel injection service. However, the customer was only allowed to take advantage of one of these services per visit. The free service giveaways resulted in significant upsells on each visit and the opportunity to capture the customer’s personal and automobile information for future offers.

    Case Study # 5 – Hair Styling Salon

    A hair styling salon offered a free children’s haircut with every visit. Most of the customers brought an average of two to three of their children to get their hair cut, doubling the salon’s weekly sales figures.

    Case Study # 6 – Chiropractor

    A chiropractor offered a free back massage gift certificate for Valentine’s Day with a free new patient exam including an x-ray, neurological and orthopedic exam. To make this offer super successful, he went around to local businesses and gave several gift certificates to the local owners and managers to give to their employees as a free gift.

    Case Study # 7 – Dentist

    A local dentist offered a free teeth whitening with a comprehensive new patient exam, including x-rays. To make this particular offer a winner, the dentist sent participating customers several coupons for their friends. To boost response, he coded each coupon-and offered three free whitening sessions to the customer that sent in the most referrals.

    Case Study # 8 – Carpet Cleaner

    A carpet cleaner offered to steam clean two rooms absolutely free. No strings attached. Once the cleaner was in the home he checked for stains on the floor, rugs that needed stretching, holes or weak spots in the rug; he even performed an air duct inspection. He averaged $60 – $80 dollars worth of services sold per free cleaning.

    Case Study # 9 – House Cleaning

    A house cleaning service offered to do a full house cleaning free in the month of December. They called it, “Santa’s Gift to Mommy.” They were immediately deluged with requests. Once “Mommy” saw what they could do to their home and how good she felt with a clean house, 38% of them signed up for the regular service. The biggest problem the house cleaning business owner had over the next 12 months was finding people to do a good job of cleaning.

    Case Study # 10 – Vacuum Cleaner Retailer

    (I included this case study because David Oreck is such a fantastic direct marketer.) David Oreck, chairman of Oreck Vacuums, gives away a free Cordless Speed Iron just for taking the “Oreck XL Challenge” and trying out his 8-pound vacuum cleaner. Even if you don’t buy the Oreck XL vacuum cleaner you get to keep the Cordless Speed Iron! And if you end up purchasing the Oreck XL vacuum cleaner, you also get his Oreck Super Compact hand-held vacuum. Now here’s a guy who knows what “total customer value” is all about!

    Justify Any Deal That’s “Too Good To Be True”

    If your offer that includes free giveaways appears “too good to be true,” it could decrease its believability and your credibility. To avoid this always explain how you can offer such a great deal.

    It might be that you goofed and are now overstocked, you got a great deal from your supplier, or you just want to say thank you in a meaningful way. Whatever the case may be, give a reason. It doesn’t even have to be a good reason; it just needs to be believable.

    Remember, your prospect is very skeptical and has good reason to be. We’ve all been duped at one point in time by a “too good to be true” scam. Furnishing your prospects with the reason why you can offer them such a good deal helps them to logically reconcile your offer in their minds. In turn, this will give your prospect the comfort level needed to act on your offer.


    Using free giveaways is an effective marketing strategy if used correctly. Think about what you can offer free-of-charge that your prospects would consider valuable and that you can obtain cheaply. Don’t forget to compute your total customer value so you know how much you are able to invest in attracting a new customer. Lastly, make sure you justify any offers that are just too good to be true.

  • Business Continuity vs. Disaster Recovery: Are You Prepared?

    IT disaster recoveryA common theme in the world of data backup is the confusion of business continuity with disaster recovery. Remember that the disaster recovery plan is part of the business continuity plan, so check with your IT department to ensure it has or is actively developing a DR plan. Business Continuity Management (BCM) planning focuses on assuring continuous business processes and is a major factor in an organization’s survival during and after a disruption.

    In order to know how to prepare for obstacles and make an informed decision about what is the best option for your company – on any particular problem – you need to understand the different options. In terms of data loss, whether it comes from a natural disaster, fire, theft, or something else; it’s important to understand the differences between business continuity and disaster recovery, and how using either one can affect your investment and productivity when you have a data loss encounter.

    Maybe your data center and customer’s online credentials are so secure even Tom Cruise couldn’t penetrate it in the next Mission Impossible movie. Maybe you store all your customer credentials encrypted and hashed and salted in a big hardware security module to which not even the NSA could penetrate. Not matter the internal security, your biggest security risk is outside your system-namely, in the minds and devices of your customers. While requiring an upper- and lower-case character and digits may be your standard password syntax, customers may put little thought into its content. Data breaches have revealed that your secure construction translates from a customer’s password preference of princess” to Princess1.” Further, with the myriad of sites requiring passwords, many customers use the same credentials across sites. Unfortunately, this lack of discipline means one site’s less-than-optimal security could be the point of compromise that exposes your bank to fraud.

    Mohamad Ali: Research firm IDC recently conducted a survey of over 700 SMBs worldwide and found that 35% do not have a business continuity solution in place at all today. About 65% of SMBs still back up files on premises to tape or disk. And only 30% of SMBs are currently using a cloud backup solution. Also, keep in mind that the Federal Emergency Management Agency (FEMA) reports that half of the US small businesses that experience a disaster fail to reopen their doors and subsequently go out of business. This is an astonishing number, suggesting that many do not have business continuity solutions in place. The point is that when it comes to business continuity, SMBs are an under-served market. They require consumer-simple solutions that are also powerful at disruptive price points. Carbonite has the technology and the know-how to serve this segment of the market.

    Ali: I’ll give you two examples. Advanced Nutraceuticals is a small business that makes a natural food supplement. When Hurricane Sandy struck, the owners of the company, Bob and Kamila, decided to protect their computer equipment by elevating it four feet above ground in their office. When the flood came, it reached seven feet, destroying the equipment despite their attempts to save it. A few days later, they set up a new office in a new building, and were able to immediately recover all their data using Carbonite. Keep in mind, however, that catastrophic data loss does not always have to be the result of a natural disaster. It could also occur because of simple errors. For example, the founder of Rose City Urgent Care had someone accidentally delete a large amount of critical data. Because he had Carbonite, he was able to recover and continue his business operations.

    According to those within the industry, buying papers is a necessary reaction to serious underlying issues in the educational system. All college and university professors will tell you the same thing: to them, the act of purchasing papers online is no different than plagiarism. However, some argue that the issue is more complex than that claiming, that the content completed by professional writers is not plagiarized. It is completely unique, well-researched and properly-referenced. When a customer buys this type of product, he has the right to use it as a source for another paper, or simply submit it as his own. The teacher may suspect that the student didn’t write a particular paper, but there is no way to prove such claims. Higher education is an industry on its own. Universities accept more applicants, including international students who don’t have the needed grasp of the English language to write extraordinary academic content. On the other hand, they don’t provide effective support that would enable these students to fit into the system.

    Joel Baker introduces the importance for 21st century leaders to focus on the future: leaders build bridges between today and the future”. Baker explains that the difference between a leader and a follower is the breadth of responsibility to focus on the future. While a leader spend most of their time on the future, followers focus on day to day activities. According to Baker, effective 21st century leaders dedicate a significant time creating new scenarios, helping people to see links and connections with a strategy, and building bridges that connect the present with the future. Baker considers that a leader is someone that you chose to follow to a place you would not go by yourself”. This leadership lesson challenges us to avoid routine work, and to dedicate a significant amount of our time to build future states, anticipating the unexpected and creating new conditions. By practicing this lesson, we will develop a powerful habit, and the ability to create bridges that connect the present with the future. As Baker states it, the rule is simple: if you can not see, you can not lead.

    Albert Einstein was non-conformant individual who challenged authority, conventional wisdom, and all types of dogmas. When he was studying at the Zurich Polytechnic in Switzerland had trouble relating with his professors because, despite his superior abilities in physics, his teachers never approved his unconventional approaches. As a consequence, he did not get a job as assistant professor, although he was constantly looking to get one. Those years were not easy for Einstein; he was making very few money and was desperate -he survived by teaching private classes of physics and math. He even thought of drastic measures -such as quitting his scientific career and getting a practical” job in a company. Thanks to one of his few, long-life friends -Marcel Grossman, whose father extended a recommendation, Einstein got a job as a third class examiner in a patent office.

    French and Bell (1999) emphasize that contracting is repetitive, continually renewable, and should cover the psychological and financial aspects. Moreover, the authors suggest clarifying and agreeing on the intervention’s conditions, ground rules, deliverables, and price. Additionally, to ensure a successful consultant-client relationship, the authors suggest paying particular attention to trust issues, and five ethical dilemmas: (1) Misrepresentation and collusion, (2) misuse of data, (3) manipulation and coercion, (4) value and goal conflicts, and (5) technical ineptness”. (p. 266). The analysis of information suggests paying special attention to the clarification of goals, and expectation in any OD intervention, furthermore, given the high visibility of the client, and the recent public scandals, any consultant-client relationship must address trust issues and ethical dilemmas.

    Additionally, the authors emphasize on the need to use the open systems (OS) framework to guide the initial phases of the organizational diagnosis, and then move to a specific areas of analysis. The OS frame which includes various components -inputs, outputs, systems processing, the environment, structure, culture, and systems dynamics, may be applied at organization, group and individual levels. The OS framework can help practitioners of diagnosis develop a broad overview of the focal organization and its challenges” (p. 48). Furthermore, Harrison and Shirom (1999) encourage the need to conduct targeted assessments to further findings of the organizational diagnosis. …the term assessment refers to more narrowly focused examinations, whereas diagnosis is reserved for the preliminary stage of diagnosing basic problems and challenges” (p. 183).

  • Understanding Business Continuity

    Business continuity planning is one of the most important things you need to have in place. BCP is a critical element in our business plans. Here’s an overview of the process. It is now generally recognized that continuity strategy and disaster recovery planning are vital activities.

    disaster recovery plansAn explanation of what it means and what it entails to create a business continuity plan. This is planning how you will run your service or business unit processes when normal operating procedures are not possible. A quality contingency plan will make your organization more resilient.

    It must be a proactive planning process that ensures critical services or products are delivered during a disruption. Scholars at Wright State say that success in organizing the fallback strategy is based on three planning phases: building a Site Emergency Management plan, conducting a business process analysis and building the business continuity plan. I have read a number of books on Business Continuity Planning.

    Successfully performing business continuity planning takes time, effort, monetary investment, and an understanding of business continuity planning techniques. Our contingency planning process includes Business Continuity (BC) and Disaster Recovery (DR) planning at both the enterprise and business unit level. The above is an essential part of any organization’s response planning.

    If you’re looking for help with building or improving your own plan, we can help. Recognizing that some services or products must be continuously delivered without interruption, there has been a shift from Business Resumption Planning to Business Continuity Planning. This must include regular updates to the BCP.

    University-wide business continuity planning is occurring in parallel with school/department planning and is structured around the common planning areas seen across most school and department plans. Without leadership involvement, business continuity planning objectives and requirements will often fail to align with organizational strategy, increasing the risk that limited business continuity planning resources are applied to the wrong issues. In the current world, BCP is imperative to the sustainability of your business.

    The business continuity plan takes the disaster recovery plan one step further. This segment also incorporates an interview with a company that has successfully implemented a BC plan and includes a discussion about how it was valuable to them.

  • Does Insurance Accept Immediate Care Center Charges?

     Insurance Accept Immediate Care Center ChargesEven when immediate care centers are not a new invention, they have certainly developed a lot since their early beginnings back in the 90s. At first, insurance companies ignored their existence completely. So much so, that many ebbing facilities soon went out of business. It was natural that this should happen. After all, without any level of support from insurers, they did not stand a chance. However, many of them did survive against all odds.

    Faster, swifter Service

    These days, not only have immediate care centers set a new standard for urgent medical attention, but they have also become a flourishing business many larger health providers are turning to. Why did the scenario change so dramatically, just in a few years? To begin with, insurance companies started to accept immediate care center charges more readily. This would mark the beginning of a new story. In addition, urgent care centers became more and more popular. Suddenly, thousands of these centers were sweeping the country offering their first-class, walk-in urgent care attention. Search in any state and you will find a wide array of immediate care centers spread all over. To find out more about Treasure Coast Urgent & Family Care in Port St. Lucie for instance, click here.

    Cost-Effective Immediate Care Service

    If compared with other types of medical service charges, immediate care services are much more affordable. By definition, immediate care centers are freestanding, medical facilities that offer urgent care without requesting patients to ask for appointments. Of course, they differ from emergency rooms in the sense that they can deal with none-life threatening situations only. If your case falls under the category of life-threatening emergency, then the only place you could go is to an ER. Having said this, we should also state that it is a well-known fact that ERs have been abused for decades. Since a large percentage of patients waiting in ER waiting rooms should not be there in the first place, insurers have been turning to urgent care centers in their quest to lower down costs. On average, we can say that immediate care centers are less costly than ERs. However, the exact percentage is difficult to pinpoint exactly. In general terms, a visit to an urgent care center will cost anywhere from $71 to $125 whereas a visit to an ER for a common illness will cost about $570.

    How much do Health Insurance Companies Cover?

    This would depend on several factors, such as the insurer and the type of agreement they have with the immediate care center. Some insurance companies are running their own urgent care facilities, in which coverage is more significant. If we were to work out an estimate, we would say that with most private health insurance plans, patients are requested to cover their services with co-pays averaging something between $25 and $50 per visit. If compared with the costs of ER services, the cost is evidently much lower.

    In all, health insurers do cover a percentage of the costs of immediate care. However, these costs vary according to each health insurance company.

  • Is There a Certification Process for a Business Broker?

    Selecting a business brokerAn effective business broker can be a talented intermediary with great skill in valuation of business, negotiation and customer service. The more experience, and the more transactions with which he’s been associated, the more coveted his services will become. If you have some interest in acquiring or selling a business, check first with your local or regional business broker’s association. If you’re not successful finding a qualified professional through those channels, look to national or even international associations.

    The value of engaging a business broker who has agreed to associate in this manner is that they’ve typically agreed to a set of standards and ethics that will result in smoother and more equitable transactions for all. We recently noticed a café for sale in Sydney that was represented by the team at Elite Business Brokers. They are examples of brokers who belong to professional associations and represent the high standards that will improve the odds of success in your own business transaction.

    Usually family businesses and the very big businesses will be using this kind of brokers as they will be very keen about the confidentiality and timing along with perfect valuation. Selling private companies will be the main job of these brokers. A special set of skills and experience is required in order to handle this type of transactions successfully. Most of the cases handled by the will be very complex and challenging. It will be their duty to make sure that they do not disturb their clients often with this problem and allow them to concentrate on their other interests. The broker has to take the sole responsibility of selling the business or property.

    Following a proper plan will make sure that the work moves on smoothly without much complication. Usually such professionals will be having certain qualities. Such people will be well educated, have a good experience and training in this field. Their knowledge about the market and the business will be up to date, and they will not have any confusion regarding the latest trend. They will have very good professional connections both nationally and internationally, and this will make their business very quick and easy.

    In order to be successful certified business intermediaries always follow the ethics related to the profession. Be honest and updated. At least an experience of about three years is essential to make a successful deal individually. A course consisting of 68 hours has to be completed in order to stay in the professional race. Buying and selling play the vital role in their professional life, so it is very essential to communicate with many people on a daily basis until a deal is sealed. There are many registered broker agencies or offices where you can get details about these people.

  • Choose An Online Business That You’re Passionate About

    The online business world has seen many a company launching itself into orbit and the thought of starting one may have crossed your own mind. I’ve written down some  crucial success points for you here. Though there are many factors that determine this success, the choice to reason out the best suited is what stands between the most successful and the ‘thereabout’.

    Choosing an online business can be one of the most important decisions in an online businessman’s career and, unfortunately, there aren’t many who have cracked the success code for it. Most businesses start off in a completely wrong angle, with many so-called online gurus advising to follow the money.

    the binocular reviews guyWhile it is important to find a profitable niche for your online business, money alone will not guarantee a successful journey. The most important is to find a profitable business niche that you are passionate about. Find what your heart desires, and find a way to make money out of that, once you get a hold of this concept, even without intending to, you will find yourself travelling the road to success.  The perfect example is an online business operated by “The Binocular Guy” and I’ve shopped there myself.  He loves doing binocular reviews and the help that he offers through these is why many click the buy button while on his site.

    Listed below are some of the reasons, why you should choose an online business that kindles your passion….

    It Gives you an Edge even Before You Actually Start

    Anything that is profitable offers you a good chance to be successful, choosing something that you are passionate about gives you an edge over your competition as your interest will bring in special business insights and personal experience which will add value to your business. This will set you apart from the rest of the pack.

    Your Comfort Zone is an Added Advantage

    Starting an online business, straight away puts people off their comfort zone as it is never going to be simple and direct like a brick and mortar store. Choosing a business niche that you are passionate about, puts you in the comfort zone straight away, which offers a huge advantage.

    Enjoying Your Business Activities

    Business activities will be no more looked at as a just another means of making money; you will enjoy doing it. You will have fun with your business in ways that aren’t possible with just another profitable business. Your increased enthusiasm will push you to perform better, thereby enabling you to take your business forward in leaps and bounds.

    You’ll Love to Stick Around for the Long Haul

    Online businesses do not see success overnight; it requires plenty of patience and determination to succeed. When being involved in something that your passion lies, you will love to stick to your business throughout the long journey.

  • Prompt Invoicing Is Important for Your Business

    InvoicingAre you starting a new company? If so, then you need to check on certain things to maintain a good relationship with your clients and customers. In this article, let us look at the importance of invoicing in business.

    You may be starting a consultancy or marketing company, where you would have crossed all the basic foundation like investment, marketing and finding clients. When you start to work with your clients, you need to focus on certain systems like invoicing, proposals and consulting reports. These help in smooth and successful operation of your company. Invoicing is highly important because it acts as the proof of getting paid or making payments.

    Most people neglect invoicing system thinking that it is not really important in business transactions. It is an easy task and has to be performed in a right way. When you make anything wrong or make wrong payments, you can easily track where you went wrong with the invoice. If you see the importance of hiring the proper help to get these invoices out promptly, we point you to Irena’s Bookkeeping Service, a bookkeeper in the Northern Beaches.

    Though you are running a small or large business, invoicing responsibility should be given to a trusted and reliable person. He should not be given any other confusing tasks as he can make wrong decisions when preparing the invoices. There are several invoicing software available in the internet. It is essential to employ invoicing software in your business and provide training for your accountants to handle the software. The new applications provide a detailed description of your invoice activities and track all invoices though the amounts are small. An invoice is not a legal document but plays an important role in any company. It clearly shows on what terms you are getting your payments and when you will be paid. Here listing some of the elements to include when creating an effective and professional invoice.

    Company information: If you are going to make payments, you need to ensure that the invoice has company name, business address, fax number, Email id, and phone number either at the bottom or top of the invoice.

    Date, Unique identifier and invoice number: If you are sending the invoice to another company and requesting payments, then ensure you mention the date, invoice number, and identifier code. These details will help for future references. For example, if the company forgets to pay that particular invoice, you can mention the invoice number and ask them to do the payments.

    List of services and goods: This is the most important part of an invoice. It should include the quantity of the service or goods provided, rate for the service or goods provided, name of the service or goods and date the service or goods has been provided.

    The other necessary elements include terms of payments, the total amount due, and itemized fees. If possible, you can also include these elements in your invoice.

  • Tips for Designing an Effective Ecommerce Web Presence

    running an online businessAn effective eCommerce website is designed to display the services and products and generate business through sales copy that motivates. It is the key to promoting both goods and services. Here is an example of an eCommerce web store that’s easy to access and can be accessed from desktop or mobile device. You just need to have an internet connection to purchase your favorite products with complete convenience. The customer should always be able to quickly view the list of goods and services.

    Nowadays, most businesses are planning to work smart by launching the e-commerce website on the internet. Even hotels, restaurants and guest houses ensure to make their web presence through e-commerce sites. The customers can browse, learn about their services, make a reservation, pay their bills, order online, request for home delivery and also share or order gift certificates.  For this reason, to make all this procedure simple and customer friendly, the website needs a lot of planning, precise execution and preparation that a business owner has to make. Here listing the key factors that will help your e-commerce website presence to be more effective.

    Browser Compatibility: Not every customer or visitor will use the same web browser or operating systems. There are different browsers and operating systems, which each one will use according to their preference. It is essential to make your e-commerce web design compatible with several browsers. If it fails to support one or the other, then it will consequently affect the traffic that you receive on your website. It has chances to affect your sales. Some websites are developed on Flash design. The search engine does not access flash information and by that it will fail to appear in search engines.

    Easy navigation: The website should be easy to navigate and highly customer friendly. Even if you have the best attractive website and lacking in navigation, it has chances to affect your sales. The visitor should be able to access easily and view information on your website. Proper functionality and navigability play a vital role in effective web presence.


    Relevant content: The content should be relevant to your service or business you are doing. When a visitor clicks the website and enters the site, the first thing they would see is the contents. They read and gain knowledge from the content so as to make necessary purchase or order from your website. It is essential to add feedback and testimonials in your website that will help the new clients to gain confidence and come forward to get services from you.  Keep your website simple, clear, precise and user-friendly. It brings more customers and referrals too.